iHydrate™

iHydrate™

With pre-season practices for fall sports beginning around the country, often in dangerously hot weather conditions Mobile Sports, Inc. (MSI) today announced the launch of iHydrateTM, an innovative iPhone application giving athletes, parents of athletes, and coaches the tools and information they need to avoid dehydration and other, more serious heat-related illnesses

"One of the biggest challenges athletes face, especially in hot, humid weather, is consuming enough fluids before, during and after sports, Dehydration is the most preventable of all sports injuries" says Brooke de Lench, Editor-in-Chief of the popular youth sports parenting website, YouthSportsParents.com and CEO and President of MSI. "iHydrateTM is designed to address this important problem," says de Lench.

To help keep athletes of any age not only stay hydrated but avoid the risk of heat-related illness, iHydrateTM is the first iPhone application to:

• provide the apparent temperature on the basis of the current temperature and relative humidity at the user's current location;
• display the level of heat-illness risk under the National Oceanic and Atmospheric Administration (NOAA) heat index.
• allow parents, coaches and athletic trainers to schedule hydration reminders for before, during and after sports; and
• help facilitate the replacement of fluids lost during sports based on urine color and/or amount of weight lost.